I’ve been using Google PageSpeed Insights quite a bit recently. There isn’t much information on how exactly the tests are run, which can make it hard to reproduce the results. Then I noticed the user agent strings coming from PageSpeed Insights ( emphasis mine ):
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko; Google Page Speed Insights) Chrome/27.0.1453 Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 6_0_1 like Mac OS X) AppleWebKit/537.36 (KHTML, like Gecko; Google Page Speed Insights) Version/6.0 Mobile/10A525 Safari/8536.25
The only difference between these and normal user agent strings is the ; Google Page Speed Insights.
Maybe not everything, but certainly more than we are doing now.
So how do you encourage more sites to use HTTPS? Well, if you are Google, you tweak the SEO black box:
we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
The call to have more sites use HTTPS has been out for some time. It is hard to be motivated enough to over come the technical and financial hurdles to make the move ( and for some sites those hurdles are non-trivial ). The SEO approach that Google is taking is the equivalent of hitting sites in the wallet ( in some cases that might be the literal result ). When the possibility of loosing money is involved then it is easier to get people’s attention.
This might be the single best use of the crazy Google SEO situation I’ve ever seen.
In the middle of last year, our servers were overwhelmed with hundreds of thousands of new signups, and we experienced our first service outage. The first thing we did was move all of our static content to App Engine. Within an hour we were up and running again with 10 times the capacity we had before. This turned out to be a good thing – we added millions more users over the next few months and more than doubled in size.
I’m not sure how well downloading 7GB of email is going to do in mbox format, exporting Gmail data hasn’t been enabled for my account yet. I like that Google is taking this step though, it is the right thing to do.
You will need to make sure that the checkbox towards the bottom of that page remains unchecked.
I wonder how long until Google starts showing derived endorsements on ads. If you carry an Android device around they’ll be able to see what places your visit most frequently, which they might want to use as an implied endorsement. That could make Google Now a huge source of ad related data.